Sin 'u2013 Sin means to miss the mark.
罪-罪即不中的、迷失目标.
If you're concentrating your efforts on your product or profit only, you'll miss the mark.
如果你把关注的重点放在产品和利润上, 你就会走错方向.
One may as much miss the mark By aiming too high as too low.
瞄得太高或太低,都会打不中目标.